With AI taking off, the world as we know it is changing fast, and irreversibly. Right now, we have an unprecedented opportunity to build a future that’s more meaningful, more connected, more human.
We need new skills, for this to go well: the skills to restructure ML models, markets, tech products, and organizations to better support meaning and values. We need to get beyond preference-based tuning of algorithms and systems, and base them instead on the values that underly our preferences. And we need to get beyond design methods like UX and incentives, which put us in funnels and tubes, and build spaces for our values instead.
You can learn these skills. You already have a passion for innovation and measurement. We’ll help you develop a philosophical awareness of what's meaningful and precious, and a sense of how social dynamics unfold as systems scale.
That’s what it’ll take to for this time of transition to go well.
Kate Pincott
Remote Design Coach, ex- Facebook
“This marks one of the most important shifts in my design career and I believe in our industry.”
Andy Matuschak
iOS at Apple | R&D at Khan Academy.
“I found the “hard steps” concept really helpful. Translating from values to specific difficult actions seems to reliably generate insights.”
Daniel Thorson
Creator & Host, Emerge Podcast | Disciple at the Monastic Academy
“Learning to see the world in terms of values has been one of the most important learning journeys of my life.”
Katherine McConachie
MIT Media Lab
“This curriculum is the best way for designers of social systems to do their jobs responsibly. My hope is that this can lead more people to articulate and confront how their company’s tool or platform is letting people down — and inspire them to do better.”
Ryan Mather
Google ATAP
“Awareness of personal values has been life changing. Everything starts to make sense. Before, I thought everyone had the same values: be nice to people, work hard, enjoy life. Now I realize we each have a specific fingerprint, infinitely detailed and complex.”
Kate Pincott
Remote Design Coach, ex- Facebook
“This marks one of the most important shifts in my design career and I believe in our industry.”
Andy Matuschak
iOS at Apple | R&D at Khan Academy.
“I found the “hard steps” concept really helpful. Translating from values to specific difficult actions seems to reliably generate insights.”
How it works
We offer three courses, taken in sequence.
In Unit 1, you develop an articulate, verifiable sense of what's meaningful for different people.
In Units 2 and 3, you practice designing for it, first at smaller, then larger scales.
Each course is about 5 weeks, meets twice a week, is instructor-led, and takes place in groups of six.
For an overview of our curriculum, see this 1 hour video. The course textbook is also free and online.
Unit 1
Sources of Meaning
Next batch: Jun 5
Get info and a 10 minute application form.
$700Satisfaction guaranteed.
Unit 1: Sources of Meaning — Structure and Curriculum
If you're making something meaningful, this course is for you! We get specific about what people find meaningful, to help you make things that stay meaningful, even as they scale.
1. Learn how social expectations and goals crowd out sources of meaning. Tell sources of meaning apart from other kinds of motives.
2. Bring definition to values Break down values into their building blocks, by understanding them as attentional policies.
3. Communicate values concretely Capture and communicate sources of meaning using values cards.
4. Transform emotions to values Learn to read your emotions, decipher a value that's missing in the moment, and convey it to those around you.
What Do Students Say?
Ryan
Stephany
Ari
Wiley
Our Team
Joe Edelman
textbook author
Joe wrote most of the textbook. Before that, he coined the term “Time Well Spent” for a family of metrics adopted as a guiding light by teams at Facebook, Google, and Apple, and has led to many product and ranking changes.
Ben Gabbai
guide
Ben is a scholar of Talmud and Jewish Thought. He is hands-on about education, holding a B. Ed., teaching 4th grade and homeschooling with his wife. He enjoys reading other old books too, especially about philosophy.
Anne Selke
guide
Anne has a background in organizational psychology, creative writing, game design, and design thinking. She specializes in tracing people's hard-earned wisdom and how they grow, and tracking what practices work in what contexts.