The orthodoxy in startups is "focus on growth"—but often that means sacrificing everything meaningful in the name of growth. There's a way to combat this: get specific about what's meaningful, and learn to replicate that, not just what drives growth.
In our course, everything starts with your projects—things you want to get done, or ship, in the next few months.
We make a custom roadmap for your course, focused on giving you new skills and mentors, just when you need them. You'll likely spend a month learning to interview people about values and to write your own values precisely. Then comes design techniques, sketches, and prototypes. Finally, you'll write up your findings and redesigns, and present them to people you admire in your fields.
To make it all go smoothly, you get a personal guide who monitors your project, understands how you work, and arranges mentors for your new skills, just-in-time, as you need them.
Metrics and goals are actionable and provide clear targets: a metric is either hit or not; a goal is achieved or not. Compared to this, values usually seem sloppy. Our rigorous definition of values puts them on even footing with goals and metrics. You can hold your designs to a new standard.
A better economy would put meaning above engagement numbers, and would design for interpersonal connection, not the isoolated experience of an individual. To build that new economy, we need to get scientific about meaning, and upgrade our design skills. We need new ways to prototype, new ways to interview users and customers, and new arguments to justify decisions.
People use “values” to mean different things. In common speech, values are often abstract ideas, like equality, freedom, inclusiveness, or decentralization.
What we mean by values, are the ways of being and relating that feel meaningful to a person. Like kicking ass, being vulnerable, being creative, or taking stage. How does the person want to live and to relate with others? How do they love being, with their friends, family, living situation, or work?
Values, in this sense, are why we start organizations and build products. They're what our life and work are about. So, it's a shame when our organizations or products succeed on goals or metrics, but fail on values.
You thought starting a company would be an adventure for your team, but your org processes lead to bureacracy, not adventure.
You wanted your product to help users be creative, but to drive DAUs, it's become an infinite scroller, and people regret using it.
You wanted to decentralize finance to empower people. You decentralized finance. Are people empowered?
We address these problem in the course. By learning to define and measure values rigorously. And (because designs often fail for values due to hard-to-predict, second-order effects), we learn to predict those effects and design with them in mind.